How “Charlie in Sotogrande” Podcast is changing the conversation about Sotogrande property

Alfredo Bloy‑Dawson, a recognised Costa de Sol real‑estate marketing consultant, has the Charlie in Sotogrande podcast third in his top five Spotify podcasts. This is a powerful third-party validation that frames the podcast as a high-performing content asset, not just a hobby.

Charlie in Sotogrande is a video-first podcast and interview series hosted by Charlie Gubbins, co-owner of Noll Sotogrande. The show blends interviews with local entrepreneurs and service providers, market insight and lifestyle features.

Because Charlie is both host and an active broker, every episode is grounded in practical, on-the-ground knowledge, the kind of insider context that helps buyers make faster, more confident decisions.

Format and recurring themes

• Conversations with local figures, restaurateurs, hoteliers, designers, and community leaders reveal the people behind the place.
• Market insight segments that explain pricing, timing and what to expect when buying on the Sotogrande.
• Lifestyle features on golf, polo, sailing, schools and wellness that explain why people choose Sotogrande beyond the property itself.

Why curiosity turns into action

• Authenticity: Charlie speaks as a local and a broker, so listeners trust his perspective.
• Practical value: Episodes answer real buyer questions and reduce friction in the decision process.
• Emotional connection: Human stories make properties feel like homes, not just assets, and that emotional pull motivates listeners to reach out.

B2C lead generation Episodes that profile schools, neighbourhoods and lifestyle amenities consistently generate direct enquiries for Noll Sotogrande. Listeners arrive better informed, ask more focused questions and convert to viewings faster. The podcast shortens the buyer journey by pre-qualifying interest: people who contact the agency after listening are often further along in their decision process.

B2B partnerships and market positioning. The show doubles as a B2B platform. Local agents, developers and service providers appear as guests, creating referral pathways and collaborative listings. Noll’s sponsorship and Charlie’s role as host position the agency as a market leader and connector, strengthening listing opportunities and cross‑referrals across the Sotogrande.

Local depth. Because episodes focus on granular details, the podcast resonates strongly with buyers already considering the Sotogrande. Local businesses benefit from exposure, community events featured on the show see increased attendance, and the series helps preserve and amplify Sotogrande’s cultural identity.

International reach. Published on YouTube and major audio platforms, the podcast reaches audiences in the UK, Scandinavia and other key buyer markets. Short video clips and episode highlights perform well on social channels, driving organic discovery and directing international listeners to Noll’s listings and contact channels. The result is a steady stream of cross-border enquiries from listeners who first discovered Sotogrande through the show.

An endorsement from a respected regional marketing consultant like Alfredo Bloy‑Dawson is more than praise; it’s a signal that Charlie in Sotogrande is delivering measurable attention and influence. When a content strategist who benchmarks ROI ranks the podcast highly, it validates the series as a strategic marketing channel that produces real leads and strengthens brand authority.

If you want to understand Sotogrande beyond listings and glossy photos, Charlie in Sotogrande is the place to start. Each episode is an invitation to discover the people, places and practical realities that shape life on the Sotogrande. Tune in, follow Noll Sotogrande for highlights, and use episode-specific links to book viewings or request tailored neighbourhood guides. Curiosity rewarded with clarity and connection.

To connect with Bloy‑Dawson Consulting or reach Alfredo directly at info@bloy-dawson.com.

Subscribe to Charlie in Sotogrande on YouTube and Spotify

Contact Noll Sotogrande to book a viewing or request a neighbourhood guide.