Why is it so important to keep our website up to date? Noll Sotogrande Real Estate

Why is it so important to keep our website up to date?

In Noll Sotogrande we pride ourselves on keeping the website as updated as possible with all our inventory being checked periodically to offer our clients the most realistic view of the current market. Of course, nobody is perfect and there will be properties that aren’t yet updated, however, with modern technologies we try to automate the updating process for our vendors to inform us of any changes.

Isn’t it frustrating as a client to look for properties in an agency’s website and when you enquire for them, suddenly, they are not available?

We find agencies with hundreds of listings, and many of those properties we know have been sold, sometimes years ago!! And, the same happens with the properties for rental.

There aren’t many properties currently for rent in Sotogrande and many agencies seem to have hundreds, of which we know most of them are not available.

Here are the main reasons why we believe it is so important to keep everything updated:

  • Professional Image: A well-designed and regularly updated website reflects the professionalism of our agency. A website that is outdated and not well-maintained may give potential clients the impression that your agency is not credible or reliable, having too many properties on your website may make you look more relevant but when clients contact you regarding properties and none of them are available it gives the impression of not being serious.
  • Search Engine Optimization (SEO): Regularly updating our website with fresh content helps improve its ranking on search engines, making it easier for potential clients to find our agency. This is particularly important for us as a real estate agency, as many potential clients search for properties online before reaching out to an agent.
  • Increased Engagement: A modern and engaging website will keep visitors interested and engaged, encouraging them to explore more properties and learn more about our agency.
  • Improved User Experience: An up-to-date website will be easier to navigate, making it more user-friendly. This is important as the easier you, as a client, look through our website, the easier you may find your dream property.
  • Misleading Clients: By keeping on your website properties that are no longer in the market or not updating the prices when the owner communicates changes, agencies are misleading clients into thinking there is much more for sale or available for rent and showing prices from past years that are not according to today’s market price.

In conclusion, keeping our website up to date is essential for you as a potential buyer as it will provide a realistic version of the market, making it easier to find a suitable property and giving you the trust that the property you are looking at is available, saving you time and effort. We try our best every day to not be misleading and try to offer you the most updated version possible…

Would you like to make any comments? We are happy to read you, Jorge.

Email: jorge.marti@noll-sotogrande.com
Mobile: +34 659 82 76 58

 

Jorge Marti for Noll Sotogrande Real Estate © Agnes Des Bois 2021

Jorge Marti for Noll Sotogrande Real Estate 

by Marketing Dpt. - Noll Sotogrande | January 2023